Duurbeen (Urdu for Binoculars) is a travellers dream, providing tailormade holidays to suit any out of the ordinary travel experiences. I played a crucial role in strategizing the company and generating content that would firmly position the company in the customised luxury travel market. A mix of words and phrases that describe various travel experiences were used as navigation buttons. The identity was extended to create personalised map, travel icons and elements that could be used in the future communication of the company.
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